Nearly all Republicans and
Republican-leaning independents (92%) say that traditional news outlets
knowingly report false or misleading stories at least sometimes,
according to a new Axios/
SurveyMonkey poll. Democrats and non-leaning independents also feel this way, but not nearly to the same extent.
Why it matters:
The data shows that trust in the media is heavily influenced by
partisan politics, with Republicans more skeptical of mainstream media
than their Democratic and Independent counterparts. Other studies from
Gallup and
Pew Research Center have drawn similar conclusions.
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Across the board, trust in traditional news outlets continues to sink, with
the overwhelming majority of Americans (70%) saying that "traditional
major news sources report news they know to be fake, false, or purposely
misleading."
- President
Trump has exacerbated the skepticism amongst hardline conservatives with
polarizing language (and tweets) about the mainstream media being "fake
news.
Bad intentions: Among those that think traditional news outlets report false news, most think they do so intentionally.
- More than two-thirds (65%) say fake news is usually reported because “people have an agenda.”
- Roughly one-third (30%) believe such information is shared due to laziness or “poor fact-checking.”
- Hardly anyone (3%) thinks that fake news makes headlines by accident.
Most people say they can spot a fake piece of news. And
while Republicans are much less likely to trust that traditional news
sources publish real news, they and Democrats are both mostly confident,
78% and 73% respectively, in their ability to identify whether a piece
of news as fake.
When it comes to vetting news sources, roughly
half of both parties say they, “stick to news sources they trust.”
However, Democrats are more likely to take additional steps to verify
what they’ve read than Republicans, according to survey responses.
- More
than half of Democrats (57%) say they use Google search to verify facts
compared to 48% of Republicans and 55% of independents.
- Nearly
half of Democrats (43%) say they use a fact-checking website (e.g.
FactCheck.org or Snopes.com) to verify facts compared to 30% of
Republicans and 29% of independents.
- Nearly
half of Democrats (44%) say they check a website URL to verify its
validity compared to 29% of Republicans and 36% of independents.
Methodology: This SurveyMonkey/Axios
online poll was conducted June 15-19, 2018 among a total sample of
3,936 adults, selected from the nearly 3 million people who take surveys
on the SurveyMonkey platform each day. The modeled error estimate for
the full sample is plus or minus 2.5 percentage points. The full
breakdown by demographics is located here.
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