100 Things You Should Know About People

100 Things You Should Know About People
#1 — You Have “Inattention Blindness”
#2 — You READ FASTER With a Longer Line Length But PREFER Shorter
#3 — You Can Only Remember 3 to 4 Things At a Time (The Magic Number 3 or 4)
#4 – You Imagine Things From Above And Tilted (The “Canonical Perspective”)
#5 – You Make Most of Your Decisions Unconsciously
#6 – You Reconstruct Your Memories

#7 – You Actually Can’t Multi-Task
#8 – Dopamine Makes You Addicted to Seeking Information
#9 – Blue and Red Together Is Hard on Your Eyes (Chromostereopsis)
#10 - You Want More Choices and Information Than You Can Actually Process
#11 — Why You Can’t Resist Paying Attention to Food, Sex, or Danger

#12 — When It Comes To Technology You Definitely Act Your Age
#13 — Want to Change a Habit? Use Fun, Surprise, and a Crowd

#14 — Reading Text Online Is Not Fun
#15 — If You Use Social Media Without Laughter You Aren’t Being Social
#16 — The Ability to Delay Gratification or Not Starts Young
#17 — Your Unconscious Knows 1st
#18 — What People Look At On A Picture Or Screen Depends On What You Say To Them

#19 — It’s a Myth That All Capital Letters Are Inherently Harder to Read
#20 — Your Attention Is Riveted By Pictures of People
#21 — You Overestimate Your Reactions to Future Events

#22 — Peripheral Vision: Keeping You Alive or Channel Surfing?

#23 — You Are Hard-Wired For Imitation And Empathy

#24 — You Are Most Affected By Brands And Logos When You Are Sad Or Scared

#25 — Trust Your Gut Or Be Logical? It Depends On Your Mood

#26 — Culture Shapes Our Brains

#27 — We Go Below The Fold

#28 — Things That Are Close Together Seem to Belong Together

#29 — Brand Names Talk To Our “Old” Brains

#30 — Our “Strong Tie” Group Size Is 150 People

#31 — The Desire For Control And Choice Is Built In

#32 — Synchronous Activity Bonds The Group

#33 — Bite-Sized Chunks Of Info Are Best

#34 — Too Much Stress Results In Poor Performance

#35 — People Make Mistakes

#36 — People Are Inherently Lazy

#37 — People Assume It’s You, Not The Situation

#38 — Even The Illusion of Progress Is Motivating

#39 — Your Mind Wanders 30% of the Time

#40 — You’re Easily Influenced, But I’m Not

#41 — Your Most Vivid Memories Are Wrong

#42 — We’ll Spend More Money If You Don’t Mention Money

#43 — People Expect Online Interactions To Follow Social Rules

#44 — When Uncertain, People Look To Others To Decide What To Do

#45 — You Choose And Vote For The First One On The List

#46 — The More Uncertain You Are, The More You Dig In And Defend Your Ideas

#47 — People Value A Product More Highly If It Is Physically In Front Of Them

#48 — What You See Is Not What Your Brain Gets

#49 — The Brain Looks For Simple Patterns

#50 — 9 % of Men And .5% Of Women Are Color Blind

#51 — You React To Colors Based On Your Culture

#52 — People Create Mental Models

#53 — People See Cues About How To Use An Object

#54 — The Average Reading Level In The USA Is Grade 8

#55 — During Sleep You Consolidate Learnings and Memories

#56 — People Process Information Best In Story Form

#57 — There are 4 Types of Creativity

#58 — People See What They Expect To See

#59 — Time Is Relative

#60 — Cognitive Loads Are the Most Expensive

#61 — People Learn Best By Example

#62 — People Love To Categorize

#63 — Group Decision-Making Is Faulty

#64 — Groups Are Swayed By A Dominant Personality

#65 — Seven Emotions Are Universal

#66 — Emotions Are Tied To Muscle Movement

#67 — Anecdotes Persuade More than Data

#68 — Smells Evoke Emotions and Memories

#69 — Your Brain Craves Surprises

#70 — People Are Happier Busy And With A Challenge

#71 — People Like Pastoral Scenes

#72 — Trust Is The Best Predictor Of Happiness

#73 — First Screening About Trusting A Web Site Is Based On The Look And Feel

#74 — Listening To Music Releases Dopamine In The Brain

#75 — The More Difficult Something Is To Attain, The More People Like It

#76 — Anticipation Trumps The Actual Experience

#77 — Not All Mistakes Are Bad

#78 — People Use A Schema To Encode And Remember

#79 — People of Different Ages Have Different Error Strategies

#80 — Behavior Can Be Shaped

#81 — People Are Motivated By Progress And Mastery

#82 — Intrinsic Rewards Trump Extrinsic Rewards

#83 — People Will Use Shortcuts Only If They Are Easy

#84 — Average Time To Form A Habit Is 66 Days

#85 — More People = Less Desire To Compete

#86 — How Much People Lie Depends On The Medium

#87 — Speaker and Listener Brains Sync

#88 — Your Brain Has A Special Response To People You Know

#89 — You Can Tell If A Smile Is Real Or Fake More Accurately With Video

#90 — Recognition Is Easier Than Recall

#91 — Size Matters When It Comes To Fonts

#92 — There Is A Brain Area Dedicated To Perceiving Faces

#93 — Titles Provide Context

#94 — Repetition Changes Your Brain

#95 — People Decide Who And What Is Alive By The Eyes

#96 — Past Experience And Expectations Determine Where People Look

#97 — People Filter Information

#98 — Attention Is Selective

#99 — Well-Practiced Skills Don’t Require Conscious Attention

#100 — Sustained Attention Lasts 10 Minutes

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